
Google Adwords Ad on You Tube Video of stand-up comic talking about sexual harassment training.
What is the Google Adwords? Google Adwords is a program where you can buy advertisements for your website or product or services that appear on google’s search pages when people type in searches that are similar to your ad/product. Google Adwords ads also appear on youtube.com videos as seen above.
Your ad will also appear on websites related to your product. So you are always dealing with viewers who are searching for something related to your product. This means you have a better chance to sell your product or services. Your ads are targeted towards a specific market.
How do you do it? You just sign up at google adwords, create your text ad, define some other parameters, establish an advertising budget, and indicate how much you are willing to pay per click. That’s right. Your advertising costs are determined by how many times people click on your ads.
You can also tell Google that if you get so many clicks in a day to no longer show your ad – this allows you to control your budget. If for example you indicate that you want to pay 5 cents per click, you can also tell Google that you only want $3 of clicks per day.
People click on your ad and then are sent to where you specify on your website. So make sure that your website page is ready for sales!
Type in a search on google.com and scroll down a little and look to the right. Underneath “Ads by Google” are the ads that others have created that Google has determined are related to my search on google. This is what your ad will look like and this is some of how the adwords program works.
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Hi, my name is Andy and I am an attorney from Ohio who works in the areas of employment law, landlord tenant law, and estate planning. I also maintain www.fmla-law.com. I am interested in technology and how it can be used to make the practice of law more efficient and enjoyable. I am writing this blog mainly for the solo practitioner and small firm. Enjoy and feel free to provide any comments.